viability

After a weekend like this, one might wonder if folks huddled around a Disney conference table are giving the whole “Premier Access” thing on Disney+ a rethink. They should since the Shang-Chi box office obliterated previous Labor Day weekend records and is currently on track to earn upwards of $85 million over the four-day holiday in the U.S. The superhero origin story, which introduces a new masked avenger to the Marvel Cinematic Universe—a first for the studio since Captain Marvel back in spring 2021—posted the third best opening day during the COVID-19 pandemic by grossing an estimated $29.6 million on…