reopen

AMC Theatres to Reopen Next Week at 15 Cents Per Movie

“Movies in 2020 at 1920 Prices.” That is the amusing slogan AMC Theatres trumpeted Thursday in relation to their confirmation of 100 movie theaters definitely reopening across North America. With this reopening signaling one-sixth of their U.S. locations being ready for business in a week’s time, AMC will charge only 15 cents per ticket on the first day of the rollout. The pricing is an amusing gimmick that harkens back to when going to the movies was not only safe but also the primary form of populist entertainment in the U.S. Indeed, if one was to argue, like director Christopher…
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AMC Theatres Plans to Fully Reopen in July, After Reporting $2.2 Billion COVID-19 Loss

If there’s any industry that can make it through social distancing restrictions, it’s the theater business, says AMC Entertainment Holdings Inc. CEO Adam Aron. Although the 2020 fiscal year started strongly with earnings up nearly 10 percent compared to 2019, the theater chain’s revenue plunged after coronavirus-related social distancing guidelines forced all theaters to close on March 17. AMC reported a loss of $2.2 billion in the first quarter of 2020. In spite of bankruptcy concerns and “substantial doubt” the chain will be “a going concern,” the company plans to fully reopen worldwide in July, according to Deadline. “These are…
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