marketing

How Fortnite Became Gaming’s Great Shameless Marketing Tool

“Fortnite is dead” felt like an increasingly popular sentiment in 2020. You certainly didn’t have to look too hard to find comments from gamers who felt that it was the end of an era for a game so popular that it was prominently featured in the highest-grossing movie of all-time. But in recent months, it felt like the game had fallen off the cultural radar. Whenever you looked at Twitch, it seemed like most of the service’s most popular streamers had moved on to Call of Duty: Warzone, Valorant, and a legion of viral games like Fall Guys, Among Us,…
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