lippincott

Blockbuster movies, as we think of them now, were defined in the ‘70s. Arguably, the first Hollywood blockbuster was Jaws, but the first blockbuster that was strategically planned was Star Wars. Have you ever asked yourself why countless people lined up to see Star Wars in 1977 on the day it came out? There was no internet and TV advertising was expensive. George Lucas was not yet a multi-billionaire. How did they do it? How did Star Wars find its audience? More importantly, how did Star Wars find its audience before it became a massive hit? The answer is the…