likenesses

Football and sports game fans hoping for an alternative to yearly Madden NFL installments will get something along those lines with 2K Games’ upcoming NFL 2K titles. Under a new partnership deal with the NFL, the publisher will be able to use official names, numbers, images, and the likenesses of players in the league. This is a major shake-up to the status quo that’s been in place for football video games since Electronic Arts clinched the exclusive NFL licensing rights in 2004, virtually shutting out all other competition. We’ve already chronicled how Madden NFL became king of the gaming gridiron.…