20
May
The Marvel Cinematic Universe has become one of the most valuable storytelling properties in the world and it’s done so not always by betting on the most popular characters. This was certainly the case with Iron Man, the MCU’s first proper installment, which centered what was widely considered to be second-tier Marvel character at the time. In his book The Big Picture: The Fight for the Future of Movies (via ScreenRant), film historian Ben Fritz explains that Marvel originally intended to open the MCU with Captain American, but that plans changed when focus groups of children chose Iron Man as…