hasbro

G.I. Joe Lady Jaye Series to Expand Hasbro Universe on Amazon

G.I. Joe has been enduring a period of relative mainstream dormancy since the release of 2013 movie G.I. Joe: Retaliation. However, Hasbro’s popular toy property—specifically, the Cobra-combating “A Real American Hero” iteration launched in the early 1980s—has serious comeback plans that have just expanded, thanks to a live-action television series set for Amazon. The classic character on which it will focus is the franchise’s other main female character, Lady Jaye. While the pandemic derailed the intended 2020 release of reboot prequel Snake Eyes: G.I. Joe Origins, which is scheduled to hit theaters this October, that film now stands to be…
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Did The Mandalorian Ruin Hasbro’s Most Expensive Star Wars Toy?

This Star Wars: The Mandalorian article contains spoilers. As The Mandalorian approaches the season 2 finale, it seems that the show’s latest episode, “The Tragedy,” has lived up to its title—specifically for collectors of expensive toys. Just this past September, the official Star Wars figures producers of Hasbro Toys—via its HasLab crowdfund project—unveiled and successfully funded its second too-pricey-for-retail mega-vehicle: Din Djarin’s signature ship, the Razor Crest. The funding of the toy, which followed last year’s success with the massive Jabba’s Sail Barge (The Khetanna), will bring to life the magnificent starship, presented in-scale for the 3.75” scale action figures,…
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Hasbro Gift Guide: Best Hasbro Toys, Action Figures, and Games for the Holidays

Presented by: There are a number of reasons as to why Hasbro is such a powerhouse in the world of toys, but ultimately the main factor behind why their products are so beloved is simple—they are fun. Since its original formation in 1923, the Rhode Island-based company has dedicated itself to releasing toys that are rich with creative potential and stand the test of time.  Along with beloved original creations, Hasbro is also home to some of the industry’s best licensed products, including Star Wars, Transformers, Marvel, and Power Rangers. We’ve put together this gift guide of a diverse array…
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New Retro Marvel Legends Figures From Hasbro Includes Spider-Man, Iron Man, Black Panther

Hasbro’s long-running action figure line, Marvel Legends, is being expanded…with a nostalgic twist. Pop culture in the year 2020 is a peripheral cycle of reboots and remixes that serve to prove the cliché that everything old is new again true once more. Not that this is an unwelcome thing.  Even the most cursory of glances at the current news cycle makes nostalgia a cherished old friend right about now. So as someone whose current job description is perhaps best summed up as “professional dweller in the past,” I can tell you from firsthand experience that nostalgia is one of the…
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