endured

Why Pokémon Has Endured For 25 Years

This article is presented by: In 1996, Joseph Tobin was a professor of early education at the University of Hawaii when he decided to walk into a hobby store in Kaimuki for field research. “They had some Pokémon stuff—the Japanese versions of the cartridges,” Tobin recalls. “People could buy them in this store before they were even available elsewhere. We interviewed the owner and decided that Pokémon would be a really interesting thing to study.” Tobin had a pre-existing interest in Japanese culture from time spent in Japan as an exchange student and therefore continued his research in other hobby…
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