claus

If you ever sit down to watch 20th Century Fox’s original trailer for Miracle on 34th Street, a few things might appear strange. Right off the bat it’s unique—unprecedented even—to market a new release without any real footage from the film. Other than a few seconds of the movie’s opening titles and an actual shot from the picture’s final seconds, audiences were told nothing about Miracle on 34th Street other than it was “hilarious!” “exciting!” and, dare they say it, “groovy!” There was of course a reason for this: 20th Century Fox, and more specifically studio head Darryl F. Zanuck,…